Ready to sell your home?

In today’s competitive real estate market, the key to success is differentiation — doing common things in an uncommon way. In fact, differentiation from the competition has become the cornerstone of service to my valued clients.

I am proud to deliver exceptional property marketing that is designed to attract attention, showcase your property’s distinctive qualities and help your home sell quickly and for the best price. From professional photography to a single-property website, brochure, direct mail and TV promotion, I ensure that your property is uniquely positioned to sell.

Step by step: selling your home


Step 1: Pricing your home

  • I prepare a comparative market
    analysis (CMA)
  • Review market conditions
  • Review other homes on the market
  • Discuss your home-sale goals
  • Determine the optimal listing price

Step 2: Preparing your home

    • Remove clutter and organize
    • Clean and make repairs
    • Stage your home for sale
    • Consider a home protection plan
    • Complete listing documents and disclosures
    • Create a HomeBase® account to manage documents,
      deadlines and tasks

Step 3: Marketing your home

  • Install distinctive Coldwell Banker® yard sign
  • Promote your home on the MLS
  • Syndicate your home’s listing to up to 700 websites
  • Respond to online buyer inquiries through InTouch
  • Arrange showings
  • Hold open house
  • Communicate feedback
  • Market your property via email, direct mail and social media
  • Provide market updates

Step 4: Closing


  • Evaluate offers and negotiate best price and terms
  • Enter documents into HomeBase
  • Facilitate inspections
  • Coordinate closing date, time, location and contacts
  • Monitor buyer financing and home appraisal
  • Follow up on details
  • Review closing statement
  • Close the sale
  • Provide copies of all closing documents and enter into HomeBase